PaperPlus TV: Revolutionising industry media for the global pulp, paper and packaging sector, Ian Horne, Publisher & Executive Producer, Broadcast Media, Paper Technology International

PAPERTECHNOLOGYINTERNATIONAL
PaperPlus TV: Revolutionising industry media for the global pulp, paper and packaging sector
Ian Horne, Publisher & Executive Producer Broadcast Media, Paper Technology International
INTRODUCTION:
From Gutenberg to AI—A Marketing Revolution: Marketing is an ever-changing landscape, shaped by the tools of its time. From
the invention of the 昀椀rst paper printing press by Johannes Gutenberg in the 1440s to the rise of artificial intelligence and SaaS video editing
platforms in 2025, the way we communicate ideas has evolved beyond recognition. Today’s customer is flooded with options: traditional
print, interactive webinars, podcasts, social media—and perhaps the most powerful of all—video.
Filmmaking was once a complex and elite art form, requiring
screenwriters, actors, producers, costly locations, and specialised
technical teams. This began to change in the 1980s with the arrival
of the camcorder, opening the door for amateur videographers. By
2000, the invention of the Kyocera VP-210—the world’s first mobile
phone with a camera—set the stage for a revolution. Fast forward
to 2025, and today’s smartphones can produce professional-grade
video content supported by accessible, user-friendly editing tools
powered by AI.
Now anyone—from students to CEOs—can tell a compelling
story on camera. And yet, for all these tools, a critical question
remains: how do you ensure the right people in your industry
actually see your content?
That’s where PaperPlus TV comes in.
What is PaperPlus TV? PaperPlus TV is the world’s first dedicated
on-demand video platform for the pulp, paper, tissue, board, fibre
and paper-based packaging sectors. Think of it as the “Netflix
for the paper industry,” but free to access and purpose-built for
professionals across the global supply chain.
Available via our own streaming hub www.paperplustv.com,
the platform connects industry professionals, suppliers, educators,
innovators, and students through targeted, advertising-and free,
professional video content. It provides a stage for companies
to showcase their products, tell their stories, and educate their
customers—all in one place.
Why the Paper Industry Needs Its Own Video Platform
In 2025, YouTube reigns supreme in the world of video with
over 2.7 billion active users and more than 122 million daily viewers.
From caring for an Aardvark to learning how to play the Xylophone,
there’s a video for everything.
However, therein lies the problem: discovery. Unless a
user is searching for something specific, your video may get buried
beneath cute cat videos, film trailers, or fitness ads.
YouTube and social media platforms may offer broad
visibility, but they lack focus. They’re not tailored to the specific
needs, trends, and audience of the pulp and paper industry.
PaperPlus TV changes that.
By focusing exclusively on the fibre-based value chain,
PaperPlus TV ensures your content reaches a relevant, engaged
audience—the engineers, buyers, executives, and students who
care about paper, board, tissue, logistics, sustainability, innovation,
and more.
Fully sectionalised content ensures the platform is carefully
organised to allow users to explore specific topics relevant to their
interests or roles such as: Meet the CEO, Industry trends and
case studies, Digitalization and mill efficiency, Sustainability and
circularity, and Logistics and supply chain represent just a few
examples.
Showcase your products and solutions, PaperPlus TV is
your company’s stage. Use it to introduce products, provide tutorials,
highlight case studies, or demonstrate innovation. The content
is promoted to a network of over 50,000 paper and packaging
professionals, and you retain full control over what stays visible and
for how long.
Why Video Content Matters More Than Ever
Video content is now the most dominant form of
communication in digital marketing. It allows:
• Complex technologies to be visualised in seconds
• Emotional connections through storytelling
• Products to be seen and understood in real-world
environments
• Brands to humanise their message
While traditionalists may be cautious of this new 昀椀lmmaking
trend, the disruptors among us see it as an enormous opportunity.
What once required a full crew can now be done with a smartphone,
a storyboard, and a partner like PaperPlus TV.
‘But I Don’t Have the Time, Budget or Team to Make Videos…’
18 months ago, you may have had a point. But not in 2025.
Today’s smartphones produce high-definition, broadcast-quality
video. Free and paid AI-powered editing apps are widely available.
And if you’re still unsure how to use them—just ask your teenager,
who probably already has a viral Instagram Reel.
That said, professionalism still matters—especially in B2B.
That’s where PaperPlus TV and PTI Media come in and can assist
you with Done-for-You Video Creation Services PaperPlus TV
offers comprehensive media production support, including:
• Scriptwriting and storyboarding
• Filming (on-site or remote)
• Editing with professional voiceover, titles, and branding
• Access to a fully licensed library of high-quality images
and footage
All you need is a smartphone video of your product or
process and a short brief. The team handles the rest—editing,
formatting, and distributing it to the right audience.
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